lecture of Mandana Roozpeikar, 4th June 4:30 – 5pm
In those times, when an app for the World Museum Vienna was planned, several studies were released. One implied that only eight percent of the Viennese population consumed culture – theatre, opera or museums. The other pointed out that 35 percent of the population liked to play computer games. So the goal was clear. On the one hand, the app was supposed to increase the number of visitors and, on the other, appeal to a new segment of visitors. This was to be achieved with the help of a playful approach. The result is an adventure game with a design similar to a digital escape room which conveys knowledge about individual objects in an exciting and entertaining way at the same time.
After her studies (ethnology, politics, media science) Mandana Roozpeikar worked for nearly ten years as an exhibition project manager in several different Swiss museums. There she developed exhibitions at the interface of nature and culture. In Vienna she was the Head of Department of Education at Weltmuseum Wien, where she implemented a concept for cultural education and build the department from scratch. One special instrument she created is a playful app. Currently she works at Weltkulturerbe Stiftsbezirk St.Gallen Switzerland as the Head of Museum Management. She is a member of the board of directors.